Interatividade e pervasividade na produção da ficção televisiva brasileira no mercado digital
The present study intends to analyze issues relating to new practices of consumption concerning the dramaturgy of television in Brazil, focusing on interactivity. We started from an exploratory survey about forms of interactivity in the fictional programs produced by the national TV channels, attemp...
| Authors: | , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2011 |
| Country: | Brasil |
| Institution: | Universidade de São Paulo (USP) |
| Repository: | Matrizes (Online) |
| Language: | Portuguese |
| OAI Identifier: | oai:revistas.usp.br:article/38246 |
| Online Access: | https://www.revistas.usp.br/matrizes/article/view/38246 |
| Access Level: | Open access |
| Keyword: | TV Digital ficção televisiva convergência midiática pervasividade Digital TV fiction television media convergence pervasiveness. |
| Summary: | The present study intends to analyze issues relating to new practices of consumption concerning the dramaturgy of television in Brazil, focusing on interactivity. We started from an exploratory survey about forms of interactivity in the fictional programs produced by the national TV channels, attempting to highlight how the use of pervasiveness is incorporated in interactive communication in the current stage of the processes of media convergence. |
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