3’S of sporting mega-events - soft power, sportswashing, sports diplomacy: the BRICS and Catar World Cups
This article seeks to analyze how the BRICS countries and Qatar used sporting mega-events as a discourse to expand their political influence. For this, the article discusses (a) the public sphere and its interfaces in sport; (b) the 2010 to 2022 World Cups, as examples of Soft Power, Sportswashing a...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Institución: | Universidade Federal de Santa Catarina (UFSC) |
| Repositorio: | Motrivivência (Florianópolis) |
| Idioma: | portugués |
| OAI Identifier: | oai:periodicos.ufsc.br:article/94931 |
| Acceso en línea: | https://periodicos.ufsc.br/index.php/motrivivencia/article/view/94931 |
| Access Level: | acceso abierto |
| Palabra clave: | FIFA Transnationality Public sphere Esfera publica Transnacionalidad Transnacionalidade Esfera pública |
| Sumario: | This article seeks to analyze how the BRICS countries and Qatar used sporting mega-events as a discourse to expand their political influence. For this, the article discusses (a) the public sphere and its interfaces in sport; (b) the 2010 to 2022 World Cups, as examples of Soft Power, Sportswashing and Sports Diplmacy. As an analytical structure, an interface will be made between the studies that discussed the role of the western media during the events and the 3'S of FIFA. The central argument resides in FIFA's role during the World Cup cycle in countries of the global south and the existence of a FIFA modus operandi in the last four World Cups. |
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