The influence of coordination mechanisms on new product development in MNC subsidiaries
This paper investigates the relationship between [MNC] coordination mechanisms and subsidiary new product development [NPD] activities. We focus on two essentially different coordination mechanisms, internal markets and global decision-making autonomy, and argue that both mechanisms are likely to in...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2010 |
| País: | Brasil |
| Institución: | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| Repositorio: | BAR - Brazilian Administration Review |
| Idioma: | inglés |
| OAI Identifier: | oai:ojs3.bar.anpad.org.br:article/115 |
| Acceso en línea: | https://bar.anpad.org.br/index.php/bar/article/view/115 |
| Access Level: | acceso abierto |
| Palabra clave: | multinational corporations [MNC] global strategy subsidiary coordination internal markets outsourcing |
| Sumario: | This paper investigates the relationship between [MNC] coordination mechanisms and subsidiary new product development [NPD] activities. We focus on two essentially different coordination mechanisms, internal markets and global decision-making autonomy, and argue that both mechanisms are likely to increase a subsidiary's exposure to market forces which, in turn, provides different kinds of incentives for a subsidiary's in-house NPD and NPD outsourcing. We tested our hypotheses using structural equations modeling. The results suggest that internal markets have a positive effect on NPD outsourcing while global autonomy has a positive effect on inhouse NPD. Thus, this study contributes to integrating the internal market construct with the coordination mechanism stream of literature. |
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