Bringing a museum of language to life: the use of multimodal resources for interactional engagement in the Museu da Língua Portuguesa, Brazil.

The popular and highly successful Museu da Língua Portuguesa in São Paulo, Brazil, is renowned for its visitor engagement strategies. While this success is often attributed to high levels of technological interactivity enabled in the museum displays, we argue that the success of the museum can also...

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Authors: Heberle, Viviane Maria, Ravelli, Louise
Format: article
Status:Published version
Publication Date:2016
Country:Brasil
Institution:Universidade Federal de Minas Gerais (UFMG)
Repository:Revista Brasileira de Lingüística Aplicada (Online)
Language:English
OAI Identifier:oai:periodicos.letras.ufmg.br:article/9920
Online Access:http://www.periodicos.letras.ufmg.br/index.php/rbla/article/view/9920
Access Level:Open access
Keyword:Museu da Língua Portuguesa; multimodal resources; social semiotic approach; interactive engagement; spatial discourse analysis.
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spelling Bringing a museum of language to life: the use of multimodal resources for interactional engagement in the Museu da Língua Portuguesa, Brazil.Museu da Língua Portuguesa; multimodal resources; social semiotic approach; interactive engagement; spatial discourse analysis.The popular and highly successful Museu da Língua Portuguesa in São Paulo, Brazil, is renowned for its visitor engagement strategies. While this success is often attributed to high levels of technological interactivity enabled in the museum displays, we argue that the success of the museum can also be seen to come from a range of other multimodal resources. Using a social semiotic approach to spatial discourse analysis, we examine each of the three levels/floors of the museum, identifying the various meaning-making resources across the representational, organizational, and interactional metafunctions. These both differentiate the separate levels of the museum, and bring them together as a unified whole, creating a strong focus on cultural identity and on placing the visitor in the centre of meaning-making practices.  Faculdade de Letras - Universidade Federal de Minas GeraisCNPq Proc. n. 313144/2014-12016-12-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionhttp://www.periodicos.letras.ufmg.br/index.php/rbla/article/view/9920Revista Brasileira de Linguística Aplicada; Vol 16, No 4 (2016)Revista Brasileira de Linguística Aplicada; Vol 16, No 4 (2016)Revista Brasileira de Linguística Aplicada; Vol 16, No 4 (2016)1984-63981676-0786reponame:Revista Brasileira de Lingüística Aplicada (Online)instname:Universidade Federal de Minas Gerais (UFMG)instacron:UFMGhttp://www.periodicos.letras.ufmg.br/index.php/rbla/article/downloadSuppFile/9920/1115Copyright (c) 2016 Revista Brasileira de Linguística Aplicadainfo:eu-repo/semantics/openAccessengHeberle, Viviane MariaRavelli, Louise2018-11-26T11:43:48Zoai:periodicos.letras.ufmg.br:article/9920Revistahttp://www.periodicos.letras.ufmg.br/index.php/rbla/indexPUBhttp://www.periodicos.letras.ufmg.br/index.php/rbla/oairblasecretaria@gmail.com||periodicosfaleufmg@gmail.com1984-63981676-0786opendoar:2024-01-24T13:05:55.405475Revista Brasileira de Lingüística Aplicada (Online) - Universidade Federal de Minas Gerais (UFMG)false
dc.title.none.fl_str_mv Bringing a museum of language to life: the use of multimodal resources for interactional engagement in the Museu da Língua Portuguesa, Brazil.
title Bringing a museum of language to life: the use of multimodal resources for interactional engagement in the Museu da Língua Portuguesa, Brazil.
spellingShingle Bringing a museum of language to life: the use of multimodal resources for interactional engagement in the Museu da Língua Portuguesa, Brazil.
Heberle, Viviane Maria
Museu da Língua Portuguesa; multimodal resources; social semiotic approach; interactive engagement; spatial discourse analysis.
title_short Bringing a museum of language to life: the use of multimodal resources for interactional engagement in the Museu da Língua Portuguesa, Brazil.
title_full Bringing a museum of language to life: the use of multimodal resources for interactional engagement in the Museu da Língua Portuguesa, Brazil.
title_fullStr Bringing a museum of language to life: the use of multimodal resources for interactional engagement in the Museu da Língua Portuguesa, Brazil.
title_full_unstemmed Bringing a museum of language to life: the use of multimodal resources for interactional engagement in the Museu da Língua Portuguesa, Brazil.
title_sort Bringing a museum of language to life: the use of multimodal resources for interactional engagement in the Museu da Língua Portuguesa, Brazil.
dc.creator.none.fl_str_mv Heberle, Viviane Maria
Ravelli, Louise
author Heberle, Viviane Maria
author_facet Heberle, Viviane Maria
Ravelli, Louise
author_role author
author2 Ravelli, Louise
author2_role author
dc.contributor.none.fl_str_mv CNPq Proc. n. 313144/2014-1
dc.subject.por.fl_str_mv Museu da Língua Portuguesa; multimodal resources; social semiotic approach; interactive engagement; spatial discourse analysis.
topic Museu da Língua Portuguesa; multimodal resources; social semiotic approach; interactive engagement; spatial discourse analysis.
description The popular and highly successful Museu da Língua Portuguesa in São Paulo, Brazil, is renowned for its visitor engagement strategies. While this success is often attributed to high levels of technological interactivity enabled in the museum displays, we argue that the success of the museum can also be seen to come from a range of other multimodal resources. Using a social semiotic approach to spatial discourse analysis, we examine each of the three levels/floors of the museum, identifying the various meaning-making resources across the representational, organizational, and interactional metafunctions. These both differentiate the separate levels of the museum, and bring them together as a unified whole, creating a strong focus on cultural identity and on placing the visitor in the centre of meaning-making practices.  
publishDate 2016
dc.date.none.fl_str_mv 2016-12-12
dc.type.none.fl_str_mv
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv http://www.periodicos.letras.ufmg.br/index.php/rbla/article/view/9920
url http://www.periodicos.letras.ufmg.br/index.php/rbla/article/view/9920
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://www.periodicos.letras.ufmg.br/index.php/rbla/article/downloadSuppFile/9920/1115
dc.rights.driver.fl_str_mv Copyright (c) 2016 Revista Brasileira de Linguística Aplicada
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Revista Brasileira de Linguística Aplicada
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Faculdade de Letras - Universidade Federal de Minas Gerais
publisher.none.fl_str_mv Faculdade de Letras - Universidade Federal de Minas Gerais
dc.source.none.fl_str_mv Revista Brasileira de Linguística Aplicada; Vol 16, No 4 (2016)
Revista Brasileira de Linguística Aplicada; Vol 16, No 4 (2016)
Revista Brasileira de Linguística Aplicada; Vol 16, No 4 (2016)
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reponame_str Revista Brasileira de Lingüística Aplicada (Online)
collection Revista Brasileira de Lingüística Aplicada (Online)
repository.name.fl_str_mv Revista Brasileira de Lingüística Aplicada (Online) - Universidade Federal de Minas Gerais (UFMG)
repository.mail.fl_str_mv rblasecretaria@gmail.com||periodicosfaleufmg@gmail.com
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