DILMA ROUSSEFF COMMUNICATION: crisis and social media

The idea that motivates this paper is to discuss the political communication in second term of President Dilma, in the context of Brazil in growing process of mediatization. The interactions that take place in societies that are in process of mediatization are sometimes surprising. After the phenome...

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Detalles Bibliográficos
Autores: HERMONT, ARABIE BEZRI, PENNINI, ANICE BEZRI
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2016
País:Brasil
Institución:Universidade Federal do Tocantins (UFT)
Repositorio:Revista Observatório
Idioma:portugués
OAI Identifier:oai:ojs.revista.uft.edu.br:article/1766
Acceso en línea:https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/1766
Access Level:acceso abierto
Palabra clave:Dilma Rousseff
Communication
Social media
Comunicación
Redes sociales
Comunicação
Mídias sociais
midiatização.
dilma rousseff
comunicação
midias sociais
midiatização
Descripción
Sumario:The idea that motivates this paper is to discuss the political communication in second term of President Dilma, in the context of Brazil in growing process of mediatization. The interactions that take place in societies that are in process of mediatization are sometimes surprising. After the phenomenon that became known as "panelaço", dur- ing the speech at the Women's Day (8 March 2015) , the presidency changed com- munication format, with the decision of communicate its message on May 1, Labor Day, only in social media, and not by television and radio, as in previous years.