Motion Design as a tool for the design of an immersive website about J.R.R Tolkien's Middle Earth

Motion design is a form of visual expression transmitted through movement. It is considered an effective approach in the development of immersive websites because it has the ability to enhance the user experience by directing the user's attention, helping to build a narrative, promoting feedbac...

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Bibliographic Details
Authors: Mulling, Tobias, Soares dos Santos, Rafael
Format: article
Status:Published version
Publication Date:2025
Country:Brasil
Institution:Universidade de Brasília (UnB)
Repository:Revista de Design, Tecnologia e Sociedade
Language:Portuguese
OAI Identifier:oai:ojs.pkp.sfu.ca:article/55728
Online Access:https://periodicos.unb.br/index.php/design-tecnologia-sociedade/article/view/55728
Access Level:Open access
Keyword:motion design
Experiência do usuário
interface interativa
terra média
J.R.R. Tolkien
user experience
interactive interface
middle earth
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spelling Motion Design as a tool for the design of an immersive website about J.R.R Tolkien's Middle EarthMotion Design como suporte ao projeto de um website imersivo sobre a Terra Média de J.R.R Tolkienmotion designExperiência do usuáriointerface interativaterra médiaJ.R.R. Tolkienmotion designuser experienceinteractive interfacemiddle earthJ.R.R. TolkienMotion design is a form of visual expression transmitted through movement. It is considered an effective approach in the development of immersive websites because it has the ability to enhance the user experience by directing the user's attention, helping to build a narrative, promoting feedback on actions or bringing clarity to navigation. This research investigates the relationship between motion design and user experience (UX) and how both can contribute to the construction of interfaces, using the development of an immersive website based on J.R.R. Tolkien's Middle-earth universe as the research object. The project uses Garrett's methodology (2011), where different strategies for animating scenarios and interface components were presented and validated. As a result of this research, an immersive website was obtained that applies motion design, generating an increase in the perception of the user experience.O motion design é uma forma de expressão visual transmitida através do movimento, considerado uma abordagem eficaz no desenvolvimento de websites imersivos pois possui uma capacidade de aprimorar a experiência do usuário a partir do direcionamento da atenção do usuário, auxiliando na construção de uma narrativa, promovendo um feedback de ações ou trazendo clareza na navegação. Esta pesquisa investiga a relação entre motion design e experiência do usuário (UX) e como ambos podem contribuir na construção de interfaces, utilizando o desenvolvimento de um website imersivo baseado no universo da Terra Média, de J.R.R. Tolkien como objeto de pesquisa. O projeto utiliza a metodologia de Garrett (2011), onde foram apresentados e validados diferentes estratégias para animação de cenários e componentes de interface. Como resultado desta pesquisa, obteve-se um website imersivo que aplica o motion design, gerando um incremento na percepção da experiência do usuário.Programa de Pós-Graduação em Design, Departamento de Design/Instituto de Artes-UnB2025-04-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.unb.br/index.php/design-tecnologia-sociedade/article/view/55728Revista de Design, Tecnologia e Sociedade; v. 12 n. 1 (2025): Revista de Design, Tecnologia e Sociedade2525-7471reponame:Revista de Design, Tecnologia e Sociedadeinstname:Universidade de Brasília (UnB)instacron:UNBporhttps://periodicos.unb.br/index.php/design-tecnologia-sociedade/article/view/55728/42437Copyright (c) 2025 Revista de Design, Tecnologia e Sociedadehttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessMulling, TobiasSoares dos Santos, Rafael2025-04-22T23:20:26Zoai:ojs.pkp.sfu.ca:article/55728Revistahttps://periodicos.unb.br/index.php/design-tecnologia-sociedadePUBhttps://periodicos.unb.br/index.php/design-tecnologia-sociedade/oai2525-74712358-9582opendoar:2025-04-22T23:20:26Revista de Design, Tecnologia e Sociedade - Universidade de Brasília (UnB)false
dc.title.none.fl_str_mv Motion Design as a tool for the design of an immersive website about J.R.R Tolkien's Middle Earth
Motion Design como suporte ao projeto de um website imersivo sobre a Terra Média de J.R.R Tolkien
title Motion Design as a tool for the design of an immersive website about J.R.R Tolkien's Middle Earth
spellingShingle Motion Design as a tool for the design of an immersive website about J.R.R Tolkien's Middle Earth
Mulling, Tobias
motion design
Experiência do usuário
interface interativa
terra média
J.R.R. Tolkien
motion design
user experience
interactive interface
middle earth
J.R.R. Tolkien
title_short Motion Design as a tool for the design of an immersive website about J.R.R Tolkien's Middle Earth
title_full Motion Design as a tool for the design of an immersive website about J.R.R Tolkien's Middle Earth
title_fullStr Motion Design as a tool for the design of an immersive website about J.R.R Tolkien's Middle Earth
title_full_unstemmed Motion Design as a tool for the design of an immersive website about J.R.R Tolkien's Middle Earth
title_sort Motion Design as a tool for the design of an immersive website about J.R.R Tolkien's Middle Earth
dc.creator.none.fl_str_mv Mulling, Tobias
Soares dos Santos, Rafael
author Mulling, Tobias
author_facet Mulling, Tobias
Soares dos Santos, Rafael
author_role author
author2 Soares dos Santos, Rafael
author2_role author
dc.subject.por.fl_str_mv motion design
Experiência do usuário
interface interativa
terra média
J.R.R. Tolkien
motion design
user experience
interactive interface
middle earth
J.R.R. Tolkien
topic motion design
Experiência do usuário
interface interativa
terra média
J.R.R. Tolkien
motion design
user experience
interactive interface
middle earth
J.R.R. Tolkien
description Motion design is a form of visual expression transmitted through movement. It is considered an effective approach in the development of immersive websites because it has the ability to enhance the user experience by directing the user's attention, helping to build a narrative, promoting feedback on actions or bringing clarity to navigation. This research investigates the relationship between motion design and user experience (UX) and how both can contribute to the construction of interfaces, using the development of an immersive website based on J.R.R. Tolkien's Middle-earth universe as the research object. The project uses Garrett's methodology (2011), where different strategies for animating scenarios and interface components were presented and validated. As a result of this research, an immersive website was obtained that applies motion design, generating an increase in the perception of the user experience.
publishDate 2025
dc.date.none.fl_str_mv 2025-04-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.unb.br/index.php/design-tecnologia-sociedade/article/view/55728
url https://periodicos.unb.br/index.php/design-tecnologia-sociedade/article/view/55728
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.unb.br/index.php/design-tecnologia-sociedade/article/view/55728/42437
dc.rights.driver.fl_str_mv Copyright (c) 2025 Revista de Design, Tecnologia e Sociedade
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2025 Revista de Design, Tecnologia e Sociedade
http://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Programa de Pós-Graduação em Design, Departamento de Design/Instituto de Artes-UnB
publisher.none.fl_str_mv Programa de Pós-Graduação em Design, Departamento de Design/Instituto de Artes-UnB
dc.source.none.fl_str_mv Revista de Design, Tecnologia e Sociedade; v. 12 n. 1 (2025): Revista de Design, Tecnologia e Sociedade
2525-7471
reponame:Revista de Design, Tecnologia e Sociedade
instname:Universidade de Brasília (UnB)
instacron:UNB
instname_str Universidade de Brasília (UnB)
instacron_str UNB
institution UNB
reponame_str Revista de Design, Tecnologia e Sociedade
collection Revista de Design, Tecnologia e Sociedade
repository.name.fl_str_mv Revista de Design, Tecnologia e Sociedade - Universidade de Brasília (UnB)
repository.mail.fl_str_mv
_version_ 1853664222057070592
score 15,301603

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