Motion Design as a tool for the design of an immersive website about J.R.R Tolkien's Middle Earth
Motion design is a form of visual expression transmitted through movement. It is considered an effective approach in the development of immersive websites because it has the ability to enhance the user experience by directing the user's attention, helping to build a narrative, promoting feedbac...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2025 |
| País: | Brasil |
| Institución: | Universidade de Brasília (UnB) |
| Repositorio: | Revista de Design, Tecnologia e Sociedade |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/55728 |
| Acceso en línea: | https://periodicos.unb.br/index.php/design-tecnologia-sociedade/article/view/55728 |
| Access Level: | acceso abierto |
| Palabra clave: | motion design Experiência do usuário interface interativa terra média J.R.R. Tolkien user experience interactive interface middle earth |
| Sumario: | Motion design is a form of visual expression transmitted through movement. It is considered an effective approach in the development of immersive websites because it has the ability to enhance the user experience by directing the user's attention, helping to build a narrative, promoting feedback on actions or bringing clarity to navigation. This research investigates the relationship between motion design and user experience (UX) and how both can contribute to the construction of interfaces, using the development of an immersive website based on J.R.R. Tolkien's Middle-earth universe as the research object. The project uses Garrett's methodology (2011), where different strategies for animating scenarios and interface components were presented and validated. As a result of this research, an immersive website was obtained that applies motion design, generating an increase in the perception of the user experience. |
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