Graphic design and activism: analysis of the work of the Guerrilla Girls collective for the São Paulo Museum of Art
This article seeks to understand the appropriation of design functions in the construction of visual manifestations with critical and political discourse, in order to transpose the hegemonic idea that design is dedicated to conceptions of marketing products focused on visual or marketing solutions....
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Universidade Anhembi Morumbi (ANHEMBI) |
| Repositorio: | DATJournal |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.datjournal.anhembi.br:article/534 |
| Acceso en línea: | https://datjournal.anhembi.br/dat/article/view/534 |
| Access Level: | acceso abierto |
| Palabra clave: | Design Ativismo Design Gráfico Feminismo Graphic Design Activism Feminism Diseño Diseño Gráfico Activismo |
| Sumario: | This article seeks to understand the appropriation of design functions in the construction of visual manifestations with critical and political discourse, in order to transpose the hegemonic idea that design is dedicated to conceptions of marketing products focused on visual or marketing solutions. Furthermore, it seeks to intensify the possibility of a design that uses conceptual artifices to produce not only artistic, but also socio-political value; For this purpose, we use the example of the production of the feminist collective Guerrilla Girls, developed and adapted for the exhibition at the São Paulo Museum of Art, which proposed the transversality of the use of graphic design as an expression of activist art. |
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