Considerations on usability and artificial intelligence behind the pace of digital transformation / Considerações sobre usabilidade e inteligência artificial por trás do passo da transformação digital
This article proposes a reflection on two important aspects of cutting-edge efforts to the Digital Transformation: the use of Artificial Intelligence supporting conversational agents and the issue of usability for ameliorating the user experience (UX). The rationale is conducted both with a focus on...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Brasil |
| Institución: | Instituto Superior de Educação Vera Cruz (VeraCruz) |
| Repositorio: | Revista Veras |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs2.ojs.brazilianjournals.com.br:article/29671 |
| Acceso en línea: | https://ojs.brazilianjournals.com.br/ojs/index.php/BRJD/article/view/29671 |
| Access Level: | acceso abierto |
| Palabra clave: | Digital transformation artificial intelligence usability UX. |
| Sumario: | This article proposes a reflection on two important aspects of cutting-edge efforts to the Digital Transformation: the use of Artificial Intelligence supporting conversational agents and the issue of usability for ameliorating the user experience (UX). The rationale is conducted both with a focus on the potential they present for leveraging Digital Transformation and increasing UX as in the barriers or constraints that they can constitute if they are not adhering to a user-centric approach. |
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