Modeling for evaluating competitivity in technology-based firms

Technology-based firms have shown a high annual growth rate and, therefore, need to be prepared in the face of positive or negative scenarios, reinforcing how strategy becomes evolutionary and how each business interacts with its environment depending on its phase of the life cycle. In addition, in...

Descripción completa

Detalles Bibliográficos
Autores: Martins dos Santos, Aline, Mairesse Siluk, Julio Cezar, Bisognin Garlet, Taís, Marcuzzo, Rafael, de Souza Savian, Fernando, Rech Graciano dos Santos, Jordana
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2019
País:Brasil
Institución:Centro Universitário de Belo Horizonte (UNIBH)
Repositorio:Revista e-xacta
Idioma:portugués
OAI Identifier:oai:ojs.periodicos.uninove.br:article/8260
Acceso en línea:https://periodicos.uninove.br/exacta/article/view/8260
Access Level:acceso abierto
Palabra clave:Technology-Based Firms
Intangible Assets
Performance Measurement
Competitiveness.
Empresas de Base Tecnológica
Ativos Intangíveis
Medição de Desempenho
Competitividade.
Descripción
Sumario:Technology-based firms have shown a high annual growth rate and, therefore, need to be prepared in the face of positive or negative scenarios, reinforcing how strategy becomes evolutionary and how each business interacts with its environment depending on its phase of the life cycle. In addition, in a competitive environment, intangible assets have been the source of sustainable advantages for increasing value in organizations. In view of these scenarios, the article aims to propose a model for measuring the level of competitiveness in technology-based firms based on the intangible assets that interfere in the organizational life cycle. For that, 57 performance indicators were worked, using Key Performance Indicators (KPI) and Analytic Hierarchy Process (AHP) elements. Afterwards, application of the survey was performed in 31 companies located in different phases of the business life cycle.