INTANGIBLE ASSETS: SOURCE OF COMPETITIVE ADVANTAGE
This paper has for main objective to demonstrate that the intangible assets provide to the company a competitive advantage in relation to its competitors. To reach this objective, the study it is divided in three parts. The first part includes the referencial theoretical, that it initiates with one...
| Autores: | , , , , |
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2009 |
| País: | Brasil |
| Recursos: | Universidade Federal do Rio Grande do Sul (UFRGS) |
| Repositório: | ConTexto |
| Idioma: | português |
| OAI Identifier: | oai:seer.ufrgs.br:article/11227 |
| Acesso em linha: | https://seer.ufrgs.br/index.php/ConTexto/article/view/11227 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Intangible assets. Competitive advantage. Goodwill. Ativos intangíveis. Vantagem competitiva. Goodwill. |
| Resumo: | This paper has for main objective to demonstrate that the intangible assets provide to the company a competitive advantage in relation to its competitors. To reach this objective, the study it is divided in three parts. The first part includes the referencial theoretical, that it initiates with one brief characterization of intangible assets, detaching the concept, the economic nature and its characteristics. The second part deals with the identification of the sources of generation of intangible assets, its economic characteristics, especially the inherent capacity of partial exclusion and risks. The third part presents the main species of intangible assets. Finally some conclusions are raised. |
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