About images: the invisible technology and the transparency of the spectacle

The aim of this paper is to propose a reflection about images in thecontemporary media. As a starting point, we have the interpretive model of Gianni Vattimo to the massive presence of the media in postmodern society. His positive attitude, developed in the Transparent Society (1992) is opposed to t...

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Detalles Bibliográficos
Autor: Souza e Silva, Wagner
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2011
País:Brasil
Institución:Universidade Federal do Rio Grande do Sul (UFRGS)
Repositorio:Em Questão (Online)
Idioma:portugués
OAI Identifier:oai:seer.ufrgs.br:article/22132
Acceso en línea:https://seer.ufrgs.br/index.php/EmQuestao/article/view/22132
Access Level:acceso abierto
Palabra clave:Imagem. Comunicação. Tecnologia. Pós-modernidade.
Imagem
Tecnologia
Imagen. Comunicación. Tecnología. Posmodernidad.
Image. Communication. Technology. Postmodernity.
Descripción
Sumario:The aim of this paper is to propose a reflection about images in thecontemporary media. As a starting point, we have the interpretive model of Gianni Vattimo to the massive presence of the media in postmodern society. His positive attitude, developed in the Transparent Society (1992) is opposed to the pessimistic attitude of Guy Debord in the Society of the Spectacle (1967). It is suggested that contemporary imagery productionand diversification of the aesthetic experience of the subject determine a scenario in which the image gets much more aware of the aspects that alienating. There is also the influence of hybrid devices that bring morelogical operational simplified, making it invisible technologies that ensure the aesthetic enjoyment promoted by images.