INTERORGANIZATIONAL LEARNING IN THE CONTEXT OF THE FRANCHISE SYSTEM
This study examines the influencing factors of interorganizational learning (IL) in the Delivery Much Tecnologia S.A franchise network. Communication channels, management, relational bases and external agents were assessed through 77 questionnaires and 9 interviews with franchisees. The results high...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2025 |
| País: | Brasil |
| Institución: | Universidade do Sul de Santa Catarina (UNISUL) |
| Repositorio: | Revista Eletrônica de Estratégia e Negócios |
| Idioma: | portugués |
| OAI Identifier: | oai:portaldeperiodicos.animaeducacao.com.br:article/25762 |
| Acceso en línea: | https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/25762 |
| Access Level: | acceso abierto |
| Palabra clave: | Interorganizational learning Franchising Interaction Autonomy Flexibility Aprendizaje interorganizacional franquícias Interacción Autonomía Flexibilidad Aprendizagem interorganizacional Franquais Interação Autonomia Flexibilidade |
| Sumario: | This study examines the influencing factors of interorganizational learning (IL) in the Delivery Much Tecnologia S.A franchise network. Communication channels, management, relational bases and external agents were assessed through 77 questionnaires and 9 interviews with franchisees. The results highlight the preference for interactivity and autonomy, fostering collaboration with stakeholders in order to solve problems and generate new ideas. Franchisees' interaction with the market and the network, based on contracts and relationships, emphasizes the importance of an integrated and feedback-oriented approach, considering micro and macro perspectives in IL analysis. |
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