A chamada promocional: lógicas e estratégias
This communication discusses the scope of the televisual promotional action, based on the notions of genre (constituting principle), subgenre (updating categories) and format (concrete manifestation). Based on the articulation of these notions, it indicates possible formats of promotional action on...
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Recursos: | Universidade Federal de Santa Maria (UFSM) |
| Repositorio: | Revista Animus (Santa Maria. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/90466 |
| Acesso em linha: | https://periodicos.ufsm.br/animus/article/view/90466 |
| Access Level: | acceso abierto |
| Palavra-chave: | Acción promocional Lógicas Estrategias Promotional action Logics Strategies Ação promocional Estratégias |
| Resumo: | This communication discusses the scope of the televisual promotional action, based on the notions of genre (constituting principle), subgenre (updating categories) and format (concrete manifestation). Based on the articulation of these notions, it indicates possible formats of promotional action on television. In the analytic construction it chooses a specific format: the announcement of programs in order to detail their purpose, discuss their configuration and show the discursive strategies that constitute them. In the example the article works with the announcements of coming programs made by Rede Globo in March 2006, to present the new series to be aired that year. |
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