Online Self-representation: analysis of Daniel Dias’ Instagram profile during the 2020 Tokyo Paralympic Games
Postmodernity gives people a series of opportunity to reinvent themselves and, through, for example, social media, them can control alternative narratives about their own representation. In this study we aim to analyse the self-representation of the Brazilian swimmer Daniel Dias on his Instagram pro...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2025 |
| País: | Brasil |
| Institución: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositorio: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/45937 |
| Acceso en línea: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/45937 |
| Access Level: | acceso abierto |
| Palabra clave: | Mídias sociais autorrepresentação atleta paralímpico Jogos Paralímpicos |
| Sumario: | Postmodernity gives people a series of opportunity to reinvent themselves and, through, for example, social media, them can control alternative narratives about their own representation. In this study we aim to analyse the self-representation of the Brazilian swimmer Daniel Dias on his Instagram profile during the 2020 Tokyo Paralympic Games (which occurred in 2021 due to the Covid-19 pandemic), which marks the athlete’s retirement. Using content analysis, our results show that the Paralympian used his Instagram profile to present himself as a victorious athlete, and reminded his followers that Tokyo would be his last event as a professional athlete, and with that seeking engagement from his audience. However, we also noticed that Daniel Dias lost opportunities to reach a new audience for this new life cycle which began with his retirement, using hashtags and tags only in a few publicity posts. |
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