Analysis of the offer of adventure tourism in Coast Cocoa/Bahia
The aim of this qualitative research was to verify the Coast Cocoa/Bahia/Brazil adventure tourism market and its operators. Methodologically this research used semi-strutured interviews with 15 owners of adventure tourism agencies (9 retailer agencies and 6 activities operators) based in the cities...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2012 |
| País: | Brasil |
| Institución: | Universidade Federal do Rio de Janeiro (UFRJ) |
| Repositorio: | Caderno Virtual de Turismo |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.www.ivt.coppe.ufrj.br:article/665 |
| Acceso en línea: | https://www.ivt.coppe.ufrj.br/caderno/article/view/665 |
| Access Level: | acceso abierto |
| Palabra clave: | Turismo de aventura Agências Costa do Cacau. |
| Sumario: | The aim of this qualitative research was to verify the Coast Cocoa/Bahia/Brazil adventure tourism market and its operators. Methodologically this research used semi-strutured interviews with 15 owners of adventure tourism agencies (9 retailer agencies and 6 activities operators) based in the cities of the Coast Cocoa. Data shows trekking, White-water rafting, high ropes circuits and off-road trips as the main activities offered by agents in the region. While white-water rafting and the high ropes circuits are the activities attracting the highest number of clients. In terms of Professional qualification data indicates that just operators are worried about training their employees and guides, while retailers do not have this aspect as their priority. First aid training is also an issue and just few operators seew to be updated and ready to deal with accidents. Finally, data indicates the participation of local community in the development of adventure tourism businesses in the Coast Cocoa. |
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