Narrative policy on the female body in a health TV program
This paper discusses the narrative policy about the female body in Bem Estar, Rede Globo’s Program, which specializes in health coverage. Aimed at an audience mainly composed of women, it is characterized by a hybrid format and utilitarian gender, producing meanings about the body, health and diseas...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Brasil |
| Institución: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositorio: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/37504 |
| Acceso en línea: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/37504 |
| Access Level: | acceso abierto |
| Palabra clave: | Journalistic Narrative Woman Biopolitics Narrativa periodística Mujer Biopolítica Narrativa jornalística Mulher Mídia cultura audiovisual estudos de gênero |
| Sumario: | This paper discusses the narrative policy about the female body in Bem Estar, Rede Globo’s Program, which specializes in health coverage. Aimed at an audience mainly composed of women, it is characterized by a hybrid format and utilitarian gender, producing meanings about the body, health and disease. As the center of these journalistic products, the women emerge with a body under ethics and aesthetic surveillance, in the Foucaultian approach on the power of medicine and its implications for biopolitics. This study analysis ten editions of the program and also does an ethnographic incursion to present three narratives about the female body: as an object of hygiene; as a body susceptible to disease and as a maternal body. It is concluded that the politics of journalistic narrative about the female body favors the predominance of science discourse over other knowledge, besides placing women as the preferred focus of biopower. |
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