Vale Muito Supermercados: e-commerce próprio ou marketplace terceirizado?
During the Covid-19 pandemic in 2020, online sales channels expanded rapidly with potentially profit margins increase. This teaching case addresses the dilemma of ZX Supermercados (fictitious name) in starting its own e-commerce project or maintaining a partnership with a third party marketplace, Su...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Brasil |
| Institución: | Fundação Getulio Vargas (FGV) |
| Repositorio: | GVcasos |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.periodicos.fgv.br:article/86315 |
| Acceso en línea: | https://periodicos.fgv.br/gvcasos/article/view/86315 |
| Access Level: | acceso abierto |
| Palabra clave: | E-commerce Terceirização Autogestão Vantagem competitiva Outsourcing Outsourcing, Self-management Competitive advantage |
| Sumario: | During the Covid-19 pandemic in 2020, online sales channels expanded rapidly with potentially profit margins increase. This teaching case addresses the dilemma of ZX Supermercados (fictitious name) in starting its own e-commerce project or maintaining a partnership with a third party marketplace, Supermercado Now. Both options present characteristic risks and benefits. Therefore, an evaluation, in order to identify which one would be more advantageous for the company, is necessary. Thus, the leadership suggest an analysis of the results already achieved with the marketplace and the potential benefits and risks of implementing an own e-commerce. |
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