INNOVATION AS A FACTOR OF DIFFERENTIATION IN THE E-MARKETPLACE SEGMENT
This study sought to verify if innovation can lead to a competitive advantage through a bibliographical study and qualitative research with e-marketplace companies. It also sought a definition on e-marketplace, a new business segment that does not yet have many studies. The research was done with se...
| Authors: | , |
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| Format: | article |
| Status: | Published version |
| Publication Date: | 2019 |
| Country: | Brasil |
| Institution: | Universidade do Sul de Santa Catarina (UNISUL) |
| Repository: | Revista Eletrônica de Estratégia e Negócios |
| Language: | Portuguese |
| OAI Identifier: | oai:portaldeperiodicos.animaeducacao.com.br:article/5055 |
| Online Access: | https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/5055 |
| Access Level: | Open access |
| Keyword: | Innovation Competitive Advantage Differentiation e-Commerce e-Marketplace. Innovación Ventaja competitiva Diferenciación Comercio electrónico E-Marketplace. Inovação Diferenciação Vantagem Competitiva e-Marketplace |
| Summary: | This study sought to verify if innovation can lead to a competitive advantage through a bibliographical study and qualitative research with e-marketplace companies. It also sought a definition on e-marketplace, a new business segment that does not yet have many studies. The research was done with seven companies and the results presented demonstrate that innovation is a source of differentiation in technology and product development. It was also a contribution of this work to verify that innovation is part of the culture of the e-marketplaces analyzed and that there is a connection between innovation and competitive advantage in the segment researched. |
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