An approach to carnivalization in political memes
This article analyzes the carnivalization (Bakhtin 1996, 2018) in political memes that circulate on the internet. It starts from the hypothesis that the chosen genre is characterized by the inversion of the “natural logic” of the objects, by the “upside down” representation of facts from “official l...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Universidade do Estado do Rio de Janeiro (UERJ) |
| Repositorio: | Matraga (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.www.e-publicacoes.uerj.br:article/61345 |
| Acceso en línea: | https://www.e-publicacoes.uerj.br/matraga/article/view/61345 |
| Access Level: | acceso abierto |
| Palabra clave: | Dialogism Carnivalization Laughter Memes Facebook. Dialogismo Carnavalização Riso |
| Sumario: | This article analyzes the carnivalization (Bakhtin 1996, 2018) in political memes that circulate on the internet. It starts from the hypothesis that the chosen genre is characterized by the inversion of the “natural logic” of the objects, by the “upside down” representation of facts from “official life” and by the carnivalesque laughter. The theoretical-methodological basis is found in Bakhtin (1996, 2016, 2018), Medvedev (2019) and Voloshinov (2013, 2017). The material to be used in this study consists of four memes collected on Facebook, between 2019 and 2020. The article examines the relationship between the language of the public square carnival and that used in memes; the process of carnivalization and the type of laughter present in the memes. The results show that political memes make use of unpolished ways of saying, of questioning that signal the lowering of the other, through criticism or debauchery, stirring the laughter of internet users who share the same critical position of the creator of the meme |
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