Internet banking acceptance in Malaysia based on the theory of reasoned action
The theory of reasoned action originally introduced in the field of Social Psychology has been widely used to explain individuals' behaviour. The theory postulates that individuals' behaviour is influenced by their attitude and subjective norm. The purpose of this study was to determine fa...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2008 |
| País: | Brasil |
| Institución: | Universidade de São Paulo (USP) |
| Repositorio: | Journal of Information Systems and Technology Management (Online) |
| Idioma: | inglés |
| OAI Identifier: | oai:revistas.usp.br:article/12813 |
| Acceso en línea: | https://revistas.usp.br/jistem/article/view/12813 |
| Access Level: | acceso abierto |
| Palabra clave: | theory of reasoned action Internet banking technology acceptance |
| Sumario: | The theory of reasoned action originally introduced in the field of Social Psychology has been widely used to explain individuals' behaviour. The theory postulates that individuals' behaviour is influenced by their attitude and subjective norm. The purpose of this study was to determine factors that influence an individual's intention to use a technology based on the theory of reasoned action. We used Internet banking as the target technology and Malaysian subjects as the sampling frame. A principal component analysis was used to validate the constructs and multiple regressions were used to analyze the data. As expected, the results supported the theory's proposition as that an individuals' behavioural intention to use Internet banking is influenced by their attitude and subjective norm. Based on the findings, theoretical and practical implications were offered. |
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