Instagram discourse analysis on gender roles attributed to toys
This article proposes to analyze the discourses about toys in social media, Instagram. The aim is to discuss the strategies of the discourses legitimated in the comments of the post that occur about what is for girls and what is for boys from the case of Theo Sholles Lima. To this end, the French Li...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Brasil |
| Institución: | Universidade Federal de Santa Maria (UFSM) |
| Repositorio: | Cadernos de Comunicação (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/37450 |
| Acceso en línea: | http://periodicos.ufsm.br/ccomunicacao/article/view/37450 |
| Access Level: | acceso abierto |
| Palabra clave: | Discourse Analysis Stereotypes Genre Childhood and Toys Análisis del discurso estereotipos género Infancia y Juguetes Análise do Discurso Estereótipos Gênero Infância e Brinquedos |
| Sumario: | This article proposes to analyze the discourses about toys in social media, Instagram. The aim is to discuss the strategies of the discourses legitimated in the comments of the post that occur about what is for girls and what is for boys from the case of Theo Sholles Lima. To this end, the French Line Discourse Analysis was used as methodology, which allows the analysis of discourse on three levels: subject, meaning and ideology. |
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