The discursive annulment of environmental conflicts in the Agro: Brazil's industry-wealth campaign
The present work aims to carry out a discourse analysis of the spots of the Agro: the industry-wealth of Brazil campaign, broadcasted by Rede Globo in its television programming during commercial breaks, between 2016 and 2021. In its elaboration, a historical review on the use of pesticides in agric...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Universidade Federal de Santa Maria (UFSM) |
| Repositorio: | Cadernos de Comunicação (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/68993 |
| Acceso en línea: | http://periodicos.ufsm.br/ccomunicacao/article/view/68993 |
| Access Level: | acceso abierto |
| Palabra clave: | Agronegócio Análise de Discurso TV Globo Agribusiness Discourse Analysis Globo Television Agronegocios Análisis del discurso |
| Sumario: | The present work aims to carry out a discourse analysis of the spots of the Agro: the industry-wealth of Brazil campaign, broadcasted by Rede Globo in its television programming during commercial breaks, between 2016 and 2021. In its elaboration, a historical review on the use of pesticides in agriculture through the Green Revolution was carried out. The paper also considered studies on their harm to the environment and human health, a brief approach to the relationship between media and agribusiness in Brazil, with a focus on Rede Globo. The corpus of anaçysis consists of spots broadcast over a period of one year (June 2020 to June 2021), analyzed in the light of the French-line AD. The different relationships between the Discursive Formations within each object, the patterns based on the marketing strategies present in the pieces, and the meaning effects of the campaign on society were observed. Our main conclusion is that the campaign acts as a means of discursive cancellation of socio-environmental conflicts involving agribusiness. |
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