The equation of the provisory politics: the communication in the dispute of affections and votes
The text analyzes the political conditions and communication devices that affected the dispute between the governor candidates for the Rio Grande do Sul state (RS) in the 2nd round of the 2014 elections: the winner, José Ivo Sartori (PMDB), and his opponent, Tarso Genro (PT), which wanted the re-ele...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Brasil |
| Institución: | Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) |
| Repositorio: | Revista Compolítica |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs2.compolitica.ojsbrasil.com.br:article/187 |
| Acceso en línea: | https://revista.compolitica.org/index.php/revista/article/view/187 |
| Access Level: | acceso abierto |
| Palabra clave: | Eleições 2014; Campanha eleitoral; Síntese do voto 2014 Elections; Election campaign; Synthesis of vote |
| Sumario: | The text analyzes the political conditions and communication devices that affected the dispute between the governor candidates for the Rio Grande do Sul state (RS) in the 2nd round of the 2014 elections: the winner, José Ivo Sartori (PMDB), and his opponent, Tarso Genro (PT), which wanted the re-election. The premise is that, during electoral periods, politics is submitted to any marketing and advertising strategies, since without damage to the public image of the candidates and able of capture and retain the voter. This article is an exercise about the construction process of the ideal candidate, the enemy and the political project, based on the Free Election Propaganda on TV (HGPE), to experience the hypothesis that the delimited time and the urgency of persuasion mechanisms constitute the equation of interim politics, determined by the combination of political synthesis, personal synthesis and communicational synthesis witch translates the project and the candidate. |
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