Sponsored content and voting: the unelected federal congressman candidates in Paraná
Based on the literature on the influence of content circulation on social networks and the voting decision process, it seeks to answer whether there is a correlation between content sponsorship on Meta’s social networks and voting among candidates for federal congressman for Paraná who were not elec...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Institución: | Associação Brasileira de Pesquisadores em Comunicação e Política (Compolítica) |
| Repositorio: | Revista Compolítica |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs2.compolitica.ojsbrasil.com.br:article/713 |
| Acceso en línea: | https://revista.compolitica.org/index.php/revista/article/view/713 |
| Access Level: | acceso abierto |
| Palabra clave: | Patrocínio de conteúdo Voto Campanha eleitoral Meta Eleições 2022 sponsored content voting election campaign meta elections 2022 |
| Sumario: | Based on the literature on the influence of content circulation on social networks and the voting decision process, it seeks to answer whether there is a correlation between content sponsorship on Meta’s social networks and voting among candidates for federal congressman for Paraná who were not elected in 2022. The aim is to find evidence that points to the influence of this campaign instrument, based on crossing data relating to revenue and investments in paid traffic on Instagram and Facebook. The research takes advantage of the more permissive legislation regarding the sponsored content on social networks in last year’s election to apply statistical hypothesis tests on candidacies with smaller campaign structure and less expressive vote. The results found draw attention to the relevance of targeting paid content to specific audiences during the campaign. |
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