Applying online dispute resolution to prevent and solve conflicts between companies and customers: a case study by consumidor.gov.br

When conflicts between companies and consumers are judicialized, high costs arise in terms of time and resources, burdening both parties and society as a whole. In a scenario where non-judicialization is increasingly valued, Online Dispute Resolution (ODR) emerges as an extrajudicial method that use...

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Bibliographic Details
Authors: Sousa Alves, Marco Antônio, Morato de Andrade, Otávio
Format: article
Status:Published version
Publication Date:2024
Country:Brasil
Institution:Universidade de Brasília (UnB)
Repository:Direito.Unb (Online)
Language:Portuguese
OAI Identifier:oai:ojs.pkp.sfu.ca:article/47290
Online Access:https://periodicos.unb.br/index.php/revistadedireitounb/article/view/47290
Access Level:Open access
Keyword:Consumidor.gov.br
Online Dispute Resolution
ODR
resolução de conflitos
ODR (Online Dispute Resolution)
Conflict resolution
Description
Summary:When conflicts between companies and consumers are judicialized, high costs arise in terms of time and resources, burdening both parties and society as a whole. In a scenario where non-judicialization is increasingly valued, Online Dispute Resolution (ODR) emerges as an extrajudicial method that uses technology to resolve disputes using electronic means. This work aims to analyze the Online Dispute Resolution as a method of conflict resolution, using data from the 'Consumidor.gov.br' platform to assess the ability of the ODR to dejudicialize. Firstly, a theoretical framework was formulated regarding ODR, to then collect, structure and analyze data from the 'Consumidor.gov.br' platform. The research has a descriptive character, integrates qualitative and quantitative aspects, and applies inductive analysis. It is concluded that ODR is a viable and effective means of resolving consumer disputes, with the potential to absorb part of the Judiciary's demand, particularly from special courts.