Mobile marketing: novos usos do sms no mix promocional de marketing

p. 1 - 85

Detalles Bibliográficos
Autor: Vaz, Jacques Chicourel Nunes
Tipo de recurso: tesis de maestría
Estado:Versión publicada
Fecha de publicación:2007
País:Brasil
Institución:Universidade Federal da Bahia (UFBA)
Repositorio:Repositório Institucional da UFBA
Idioma:portugués
OAI Identifier:oai:repositorio.ufba.br:ri/8094
Acceso en línea:http://www.repositorio.ufba.br/ri/handle/ri/8094
Access Level:acceso abierto
Palabra clave:SMS
mobile marketing
comportamento do consumidor
telefonia celular
consumer behaviour
mobile telephony
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dc.title.pt_BR.fl_str_mv Mobile marketing: novos usos do sms no mix promocional de marketing
title Mobile marketing: novos usos do sms no mix promocional de marketing
spellingShingle Mobile marketing: novos usos do sms no mix promocional de marketing
Vaz, Jacques Chicourel Nunes
SMS
mobile marketing
comportamento do consumidor
telefonia celular
consumer behaviour
mobile telephony
title_short Mobile marketing: novos usos do sms no mix promocional de marketing
title_full Mobile marketing: novos usos do sms no mix promocional de marketing
title_fullStr Mobile marketing: novos usos do sms no mix promocional de marketing
title_full_unstemmed Mobile marketing: novos usos do sms no mix promocional de marketing
title_sort Mobile marketing: novos usos do sms no mix promocional de marketing
dc.creator.none.fl_str_mv Vaz, Jacques Chicourel Nunes
Vaz, Jacques Chicourel Nunes
author Vaz, Jacques Chicourel Nunes
author_facet Vaz, Jacques Chicourel Nunes
author_role author
dc.contributor.advisor1.fl_str_mv Silva, Elaine Figueira Norberto
contributor_str_mv Silva, Elaine Figueira Norberto
dc.subject.por.fl_str_mv SMS
mobile marketing
comportamento do consumidor
telefonia celular
consumer behaviour
mobile telephony
topic SMS
mobile marketing
comportamento do consumidor
telefonia celular
consumer behaviour
mobile telephony
description p. 1 - 85
publishDate 2007
dc.date.issued.fl_str_mv 2007
dc.date.accessioned.fl_str_mv 2013-01-23T20:12:29Z
dc.date.available.fl_str_mv 2013-01-23T20:12:29Z
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidade Federal da Bahia
publisher.none.fl_str_mv Universidade Federal da Bahia
dc.source.pt_BR.fl_str_mv http://www.adm.ufba.br/sites/default/files/publicacao/arquivo/jacques_chicourel_nunes_vaz.pdf
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFBA
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instname_str Universidade Federal da Bahia (UFBA)
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institution UFBA
reponame_str Repositório Institucional da UFBA
collection Repositório Institucional da UFBA
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spelling Silva, Elaine Figueira Norberto2013-01-23T20:12:29Z2013-01-23T20:12:29Z2007http://www.repositorio.ufba.br/ri/handle/ri/8094p. 1 - 85A telefonia celular tem se desenvolvido e no decorrer da sua evolução, o telefone celular antes visto apenas como um mero dispositivo de voz, agora passa a ser um protagonista na vida das pessoas desempenhando outras várias funções. Uma destas funcionalidades, o envio de SMS (Short Message Service)1, se tornou um padrão de comunicação usando apenas mensagens de texto para comunicação entre indivíduos. Aproveitando esta capacidade de enviar mensagens de texto para indivíduos com o intuito de divulgar e promover marcas e conceitos, surge o mobile marketing2 e mobile advertising3 que apresentam uma inovação no conceito de interação entre empresas e clientes. Neste trabalho, foi realizada uma pesquisa exploratória referente aos conceitos acerca do tema além de modelos de análise que tratam sobre os fatores de influência da receptividade de mensagens publicitárias enviadas através de SMS.Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-01-23T20:12:29Z No. of bitstreams: 1 555555.pdf: 614882 bytes, checksum: e0137f51dbdf71770cb3980a43e799a1 (MD5)Made available in DSpace on 2013-01-23T20:12:29Z (GMT). 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