Mobile marketing: novos usos do sms no mix promocional de marketing
p. 1 - 85
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| Format: | master thesis |
| Status: | Published version |
| Publication Date: | 2007 |
| Country: | Brasil |
| Institution: | Universidade Federal da Bahia (UFBA) |
| Repository: | Repositório Institucional da UFBA |
| Language: | Portuguese |
| OAI Identifier: | oai:repositorio.ufba.br:ri/8094 |
| Online Access: | http://www.repositorio.ufba.br/ri/handle/ri/8094 |
| Access Level: | Open access |
| Keyword: | SMS mobile marketing comportamento do consumidor telefonia celular consumer behaviour mobile telephony |
| Summary: | p. 1 - 85 |
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