Os estereótipos dos brasileiros no guia de etiqueta da Olimpíada de Londres: uma análise da repercussão midiática
This article aims to discuss the stereotypes of Brazilians in the etiquette guide launched by VisitBritain with the purpose of improving the receptivity on the part of the tourism professionals and of Londoners for the tourists that will attend the event. The authors analyze the impact that the prim...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2011 |
| País: | Brasil |
| Recursos: | Universidade de São Paulo (USP) |
| Repositorio: | Organicom (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:revistas.usp.br:article/139108 |
| Acesso em linha: | https://www.revistas.usp.br/organicom/article/view/139108 |
| Access Level: | acceso abierto |
| Palavra-chave: | Representación social. Identidad. Olimpíada. Estereotipos. Representação social. Identidade. Olimpíada. Estereótipos. Social representation. Identity. Olympiad. Stereotypes. |
| Resumo: | This article aims to discuss the stereotypes of Brazilians in the etiquette guide launched by VisitBritain with the purpose of improving the receptivity on the part of the tourism professionals and of Londoners for the tourists that will attend the event. The authors analyze the impact that the primer and its stereotypical representations had in three Brazilian media vehicles. |
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