Parisian fantasies and Londoner tailors. Fashion, commerce and advertising in Buenos Aires’ late XIX century
Early in the nineteenth century, fashion and print culture allied to disseminate around the world the latest models of clothing that were being produced in Paris and London. The department store, a new type of commerce that sold ready-to-wear clothes on a massive scale, was key to this cir-culation,...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Brasil |
| Institución: | Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
| Repositorio: | Revista dObra[s] |
| Idioma: | inglés |
| OAI Identifier: | oai:ojs.dobras.emnuvens.com.br:article/1147 |
| Acceso en línea: | https://dobras.emnuvens.com.br/dobras/article/view/1147 |
| Access Level: | acceso abierto |
| Palabra clave: | Commerce Advertising Buenos Aires XIX century Corset Comercio Publicidad Siglo XIX Comércio Publicidade Século XIX Espartilho |
| Sumario: | Early in the nineteenth century, fashion and print culture allied to disseminate around the world the latest models of clothing that were being produced in Paris and London. The department store, a new type of commerce that sold ready-to-wear clothes on a massive scale, was key to this cir-culation, expanding bourgeois appearence and looks. Departing from social art history, visual culture and gender studies, this article analyzes the alliance that took place between illustrated magazines, advertising and commerce in Buenos Aires at the end of the nineteenth century and the beginning of the twentieth. We examine the trajectory of its main department stores, its advertising strategies and the features of its consumers, and how the rhetoric of the new was boosted by stores and print culture. |
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