Edition and visual culture: Brás Cubas and its multiple incarnations

The article has as an exemplary object the book of Machado de AssisMemórias Póstumas de Brás Cubas, published in different editions, to problematize the relations between texts and the materiality of the media that they are published. Evaluates the role of design as a praxis of editorial mediation,...

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Detalles Bibliográficos
Autores: Castedo, Raquel, Gruszynski, Ana, Moraes, André
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2013
País:Brasil
Institución:Escola Superior de Propaganda e Marketing (ESPM)
Repositorio:Comunicação, Mídia e Consumo (Online)
Idioma:portugués
OAI Identifier:oai:ojs.revistacmc.espm.br:article/477
Acceso en línea:https://revistacmc.espm.br/revistacmc/article/view/477
Access Level:acceso abierto
Palabra clave:Edition
Visual culture
Design
Reading
Brás Cubas
Edición
Cultura visual
Diseño
Lectura
Brás Cubas Abstract
Edição
Leitura
Descripción
Sumario:The article has as an exemplary object the book of Machado de AssisMemórias Póstumas de Brás Cubas, published in different editions, to problematize the relations between texts and the materiality of the media that they are published. Evaluates the role of design as a praxis of editorial mediation, having in sight the scope of visual studies and reading practices. It is a theorical reflexion that has a foundation on bibliographical research and that appropriates reproductions of pages from different editions as visual arguments articulated with the debated topics. Also presents data about the ways of reading/access to the text obtained as a mean of questionary and interviews.