Marketplace as a sales strategy in a micro enterprise in the seasony and country fashion sector

The present work aimed to analyze the role of the marketplace as a commercial strategy for the creation and expansion of a microenterprise retailer in the saddlery and country fashion sector in the city of Dores de Campos (MG). The relevance of this work is reflected in the presentation of an option...

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Autores: Molica de Mendonça, Fabrício, José David, Erasmo, de Lima Siqueira , Paulo Henrique, de Barros Diláscio, Mirella, Martins Diniz, Daniela
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:Brasil
Institución:Faculdade de Tecnologia de Osasco (FATEC)
Repositorio:REMIPE
Idioma:portugués
OAI Identifier:oai:remipe.fatecosasco.edu.br:article/271
Acceso en línea:https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/271
Access Level:acceso abierto
Palabra clave:Empreendedorismo; Microempreendedor; Marketplace; E-commerce
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spelling Marketplace as a sales strategy in a micro enterprise in the seasony and country fashion sectorO Marketplace como estratégia de vendas em uma microempresa do setor de selaria e moda countryEmpreendedorismo; Microempreendedor; Marketplace; E-commerceThe present work aimed to analyze the role of the marketplace as a commercial strategy for the creation and expansion of a microenterprise retailer in the saddlery and country fashion sector in the city of Dores de Campos (MG). The relevance of this work is reflected in the presentation of an option to new entrepreneurs who do not have sufficient volume of resources to sell, through physical store, their goods and services on the market. In methodological terms, a case study of a qualitative nature was carried out in a microenterprise retailer in the saddlery and country fashion sector based on on-site visits, application of interviews and analysis of documents. The empirical results indicate that the adoption of the marketplace enabled the significant growth of the company's sales, being this the only strategy used in the first two years of operation. In addition, it was found that e-commerce is not only a viable option, but also essential for the consolidation of micro and small businesses newly created in the market.O presente trabalho teve como objetivo analisar o papel do marketplace como estratégia comercial para a criação e expansão de uma microempresa varejista do setor de selaria e de moda country da cidade de Dores de Campos (MG). A relevância desse trabalho se traduz na apresentação de uma opção aos novos empreendedores que não dispõe de volume de recursos suficientes para comercializar, através de loja física, seus bens e serviços no mercado. Em termos metodológicos, foi realizado um estudo de caso de natureza qualitativa aplicada em uma microempresa varejista do setor de selaria e de moda country a partir de visitas in loco, aplicação de entrevistas e análise de documentos. Os resultados empíricos apontam que a adoção do marketplace possibilitou o crescimento significativo das vendas da empresa, sendo essa a única estratégia utilizada nos dois primeiros anos de atuação. Além disso, constatou-se que o e-commerce não é somente uma opção viável, mas também essencial para a consolidação de micro e pequenos negócios recém-criados no mercado.FATEC Osasco2021-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://remipe.fatecosasco.edu.br/index.php/remipe/article/view/27110.21574/remipe.v7i2.271REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco; v. 7 n. 2 (2021): Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco; 268-2842446-862210.21574/remipe.v7i2reponame:REMIPEinstname:Faculdade de Tecnologia de Osasco (FATEC)instacron:FATECporhttps://remipe.fatecosasco.edu.br/index.php/remipe/article/view/271/234Copyright (c) 2021 REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osascohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMolica de Mendonça, FabrícioJosé David, Erasmode Lima Siqueira , Paulo Henriquede Barros Diláscio, MirellaMartins Diniz, Daniela2024-10-28T06:16:52Zoai:remipe.fatecosasco.edu.br:article/271Revistahttp://remipe.fatecosasco.edu.br/index.php/remipe/PRIhttp://remipe.fatecosasco.edu.br/index.php/remipe/oaifernando@fernandoasantos.com.br10.215742446-86222446-8622opendoar:2024-10-28T06:16:52REMIPE - Faculdade de Tecnologia de Osasco (FATEC)false
dc.title.none.fl_str_mv Marketplace as a sales strategy in a micro enterprise in the seasony and country fashion sector
O Marketplace como estratégia de vendas em uma microempresa do setor de selaria e moda country
title Marketplace as a sales strategy in a micro enterprise in the seasony and country fashion sector
spellingShingle Marketplace as a sales strategy in a micro enterprise in the seasony and country fashion sector
Molica de Mendonça, Fabrício
Empreendedorismo; Microempreendedor; Marketplace; E-commerce
title_short Marketplace as a sales strategy in a micro enterprise in the seasony and country fashion sector
title_full Marketplace as a sales strategy in a micro enterprise in the seasony and country fashion sector
title_fullStr Marketplace as a sales strategy in a micro enterprise in the seasony and country fashion sector
title_full_unstemmed Marketplace as a sales strategy in a micro enterprise in the seasony and country fashion sector
title_sort Marketplace as a sales strategy in a micro enterprise in the seasony and country fashion sector
dc.creator.none.fl_str_mv Molica de Mendonça, Fabrício
José David, Erasmo
de Lima Siqueira , Paulo Henrique
de Barros Diláscio, Mirella
Martins Diniz, Daniela
author Molica de Mendonça, Fabrício
author_facet Molica de Mendonça, Fabrício
José David, Erasmo
de Lima Siqueira , Paulo Henrique
de Barros Diláscio, Mirella
Martins Diniz, Daniela
author_role author
author2 José David, Erasmo
de Lima Siqueira , Paulo Henrique
de Barros Diláscio, Mirella
Martins Diniz, Daniela
author2_role author
author
author
author
dc.subject.por.fl_str_mv Empreendedorismo; Microempreendedor; Marketplace; E-commerce
topic Empreendedorismo; Microempreendedor; Marketplace; E-commerce
description The present work aimed to analyze the role of the marketplace as a commercial strategy for the creation and expansion of a microenterprise retailer in the saddlery and country fashion sector in the city of Dores de Campos (MG). The relevance of this work is reflected in the presentation of an option to new entrepreneurs who do not have sufficient volume of resources to sell, through physical store, their goods and services on the market. In methodological terms, a case study of a qualitative nature was carried out in a microenterprise retailer in the saddlery and country fashion sector based on on-site visits, application of interviews and analysis of documents. The empirical results indicate that the adoption of the marketplace enabled the significant growth of the company's sales, being this the only strategy used in the first two years of operation. In addition, it was found that e-commerce is not only a viable option, but also essential for the consolidation of micro and small businesses newly created in the market.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/271
10.21574/remipe.v7i2.271
url https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/271
identifier_str_mv 10.21574/remipe.v7i2.271
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/271/234
dc.rights.driver.fl_str_mv Copyright (c) 2021 REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv FATEC Osasco
publisher.none.fl_str_mv FATEC Osasco
dc.source.none.fl_str_mv REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco; v. 7 n. 2 (2021): Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco; 268-284
2446-8622
10.21574/remipe.v7i2
reponame:REMIPE
instname:Faculdade de Tecnologia de Osasco (FATEC)
instacron:FATEC
instname_str Faculdade de Tecnologia de Osasco (FATEC)
instacron_str FATEC
institution FATEC
reponame_str REMIPE
collection REMIPE
repository.name.fl_str_mv REMIPE - Faculdade de Tecnologia de Osasco (FATEC)
repository.mail.fl_str_mv fernando@fernandoasantos.com.br
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