Fashion and manners in Socila: body hexis and the façade of elegance
Socila was a school of good manners founded in Rio de Janeiro, with great sucess in the 1950s and 1970s, which is still mentioned in the press as a synonym for elegance. One of its founders, Maria Augusta, taught hundreds of women so called “social improvement”: it was important not only to beautify...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
| Repositorio: | Revista dObra[s] |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.dobras.emnuvens.com.br:article/1609 |
| Acceso en línea: | https://dobras.emnuvens.com.br/dobras/article/view/1609 |
| Access Level: | acceso abierto |
| Palabra clave: | Socila Fashion Body Façade Etiquette Moda Corpo Fachada Etiqueta |
| Sumario: | Socila was a school of good manners founded in Rio de Janeiro, with great sucess in the 1950s and 1970s, which is still mentioned in the press as a synonym for elegance. One of its founders, Maria Augusta, taught hundreds of women so called “social improvement”: it was important not only to beautify themselves, but to master techniques of posture and body education, in order to compose something that Goffman ([1959] 2014) called “façade”. Is fashion an element of the façade? What are the others? Through reports on Socila in the press (1954-2022), we propose to reflect what extent elegance is a construction based on manners; if and how it can be learned by teaching of habitus and a corporeal hexis (BOURDIEU, 1983); and to reflect on clothes and body as elements which are amalgamated in a production of meaning. |
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