La Importancia y probabilidad de uso del e-commerce en PyMES
The Covid-19 pandemic has accelerated the entry of consumers into electronic commerce (e-commerce), which has become an opportunity to expand the market for Small and Medium Enterprises (SMEs). The present investigation was of a non-experimental nature, of a descriptive-correlational type with a cro...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | México |
| Institución: | INVEPY Y ASOCIADOS S.C. |
| Repositorio: | Red de Estudios Latinoamericanos en Administración y Negocios |
| Idioma: | español |
| OAI Identifier: | oai:ojs2.iquatroeditores.org:article/1038 |
| Acceso en línea: | https://iquatroeditores.org/revista/index.php/relayn/article/view/1038 |
| Access Level: | acceso abierto |
| Palabra clave: | e-business e-commerce e-marketplace PyMES SMEs |
| Sumario: | The Covid-19 pandemic has accelerated the entry of consumers into electronic commerce (e-commerce), which has become an opportunity to expand the market for Small and Medium Enterprises (SMEs). The present investigation was of a non-experimental nature, of a descriptive-correlational type with a cross-sectional design. The main findings reveal that as the age of entrepreneurs increases, the importance of e-commerce decreases. Furthermore, as the age of entrepreneurs increases, it is less likely that they will use e-commerce in their SMEs. Concluding that entrepreneurs who give more importance to e-commerce are more likely to implement this online business model in their SMEs. |
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