Interactivity and capability: from computer to digital TV
The article presents a discussion on the process of interactivity in the digital terrestrial television. In order to do this, besides presenting the concept and its nuances, it makes a contrast with its use on the internet and examines some of the few international experiences of development of this...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2009 |
| País: | Brasil |
| Recursos: | Universidade Federal do Rio Grande do Sul (UFRGS) |
| Repositorio: | Intexto (Porto Alegre) |
| Idioma: | portugués |
| OAI Identifier: | oai:seer.ufrgs.br:article/8259 |
| Acesso em linha: | https://seer.ufrgs.br/index.php/intexto/article/view/8259 |
| Access Level: | acceso abierto |
| Palavra-chave: | Interatividade. TV digital. Processos midiáticos. Interactivity. Digital TV. Media process. Interactividad. Televisión digital. Procesos mediáticos. |
| Resumo: | The article presents a discussion on the process of interactivity in the digital terrestrial television. In order to do this, besides presenting the concept and its nuances, it makes a contrast with its use on the internet and examines some of the few international experiences of development of this resource, in various types of media. It is considered that the development of interactivity could contribute to the renewal of the television market, enabling the creation of innovative business proposals and generating new opportunities for the public system. At the same time, the text recognizes that the interactivity – a historical search of the world television, with attempts also in the analog model – cannot close the path to solve the problems of Brazilian television, emphasizing the need for its democratization, but it is a potential for advancement. |
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