The scientific content in digital TV: interactivity applied to the diffusion of university research to the population

The increasing insertion of digital communication technologies in contemporary society and their influence on various aspects of everyday life point to the relevance of using these media in order to approximate the university production to the community. In view of the introduction of digital TV in...

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Detalles Bibliográficos
Autores: Pernisa Jr, Carlos, Viana, Fernanda
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2014
País:Brasil
Institución:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
Repositorio:Revista FAMECOS: Mídia cultura e tecnologia
Idioma:portugués
OAI Identifier:oai:ojs.revistaseletronicas.pucrs.br:article/11183
Acceso en línea:https://revistaseletronicas.pucrs.br/revistafamecos/article/view/11183
Access Level:acceso abierto
Palabra clave:TV
Interactive
Science communication.
TV digital
Interactividad
Divulgación científica
Interatividade
Divulgação científica
Televisão Digital
Descripción
Sumario:The increasing insertion of digital communication technologies in contemporary society and their influence on various aspects of everyday life point to the relevance of using these media in order to approximate the university production to the community. In view of the introduction of digital TV in Brazil, as well as its potential for social inclusion, this work focus on making a reflection on the possibilities for dissemination of scientific knowledge through this technology. The idea is to observe the advantages and facilities of interactive applications in the use of collective education, aiming to the dissemination of research, projects and extension activities. We sought on the digital TV more dynamic, flexible and attractive formats to support the collaborative construction of knowledge, leading the user to experience the reality of a university. This work is based on an empirical research, which consists in the development of interactive pilot-programs of scientific content for digital TV. The paper has as reference the Federal University of Juiz de Fora, which is implementing a digital university TV that will be one of the pioneers of the country. However, this research may be used as a parameter for other Brazilian universities.