The visual rhetoric of postmodernity
This text complements another paper, published in the Proceedings of the II International Congress on Information Design, in 2005, when I then presented a possible classification of contemporary, postmodern images according to 10 most likely categories. At the same time, we emphasized the wide oppor...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2009 |
| País: | Brasil |
| Institución: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositorio: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/4807 |
| Acceso en línea: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/4807 |
| Access Level: | acceso abierto |
| Palabra clave: | Visual rhetoric advertising postmodernity Rhetoric of Postmodernity Retórica visual publicidade pós-modernidade Retórica da pós-modernidade |
| Sumario: | This text complements another paper, published in the Proceedings of the II International Congress on Information Design, in 2005, when I then presented a possible classification of contemporary, postmodern images according to 10 most likely categories. At the same time, we emphasized the wide opportunity for innovation allowed by such a survey of postmodern characteristics. We showed visual examples for all ten categories as we have found them in the German magazine Lürzer's Archive for the period of six editions, from the second half of 2005 till the end of the first half of 2006. |
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