Development of balanced scorecard model for private institutions of elementary and secundary education

The Balanced Scorecard (BSC) is a methodology for strategic management worldwide consolidated since the 1990s. This system has been applied in various market sectors, in private and public institutions, because of its flexibility. The educational sector is increasingly competitive and there is growi...

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Detalles Bibliográficos
Autores: Gomes Costa, Izaac Shallon, Ferreira Costa, José Alfredo, Cavalcanti Nobrega, Kleber
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2018
País:Brasil
Institución:Associação Brasileira de Engenharia de Produção (ABEPRO)
Repositorio:Revista Produção Online
Idioma:portugués
OAI Identifier:oai:ojs.www.producaoonline.org.br:article/2737
Acceso en línea:https://www.producaoonline.org.br/rpo/article/view/2737
Access Level:acceso abierto
Palabra clave:alanced Scorecard. School Management. Strategic. Strategic Map. Bag of Stars.
Balanced Scorecard. Gestão Escolar. Estratégia. Mapa Estratégico. Bag of Stars.
Descripción
Sumario:The Balanced Scorecard (BSC) is a methodology for strategic management worldwide consolidated since the 1990s. This system has been applied in various market sectors, in private and public institutions, because of its flexibility. The educational sector is increasingly competitive and there is growing demand for quality and the consequent need to improve the management of educational institutions. Several studies show the success of the BSC on education in different countries, but few in the context of basic education. Within this scope, the objective of this work is the development of a BSC model in education field, applicable to private schools that work with both elementary and middle level. The preliminary model of objectives and indicators for BSC was developed based on the literature review. From this initial model was followed by the development of questionnaires, that they were applied in interviews with school managers, to conduct a study based on BSC, collecting information for choosing the set of strategic objectives for the four perspectives of the model. A technique called "bag of stars" was used in the application of questionnaires. The results were: the description of the strategic management in the surveyed schools; the model of BSC for elementary and high school private institutions; strategic map with the relationships between objectives.