The wine hedonic price models in the "Old and New World": : state of the art

The basic hedonic hypothesis is that goods are valued for their utility-bearing characteristics and not for the good itself. Each attribute can be evaluated by consumers when making a purchasing decision and an implicit price can be identified for each of them. Thus, the observed price of a certain...

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Detalles Bibliográficos
Autores: Estrella Orrego, María Jimena, Defrancesco, Edi, Gennari, Alejandro
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2012
País:Argentina
Institución:Universidad Nacional de Cuyo
Repositorio:Biblioteca Digital (UNCu)
Idioma:inglés
OAI Identifier:oai:bdigital.uncu.edu.ar:4525
Acceso en línea:http://bdigital.uncu.edu.ar/4525
Access Level:acceso abierto
Palabra clave:Italia
Mendoza (Argentina)
Precios
Vinos
Modelo de precios hedónicos
Hedonic price model
Implicit prices
Descripción
Sumario:The basic hedonic hypothesis is that goods are valued for their utility-bearing characteristics and not for the good itself. Each attribute can be evaluated by consumers when making a purchasing decision and an implicit price can be identified for each of them. Thus, the observed price of a certain good can be analyzed as the sum of the implicit prices paid for each quality attribute. Literature has reported hedonic models estimates in the case of wines, which are excellent examples of differentiated goods worldwide.The impact of different wine attributes (intrinsic or extrinsic) on consumers’ willingness to pay has been analyzed with dissimilar results. Wines coming from "New World" producers seem to be appreciated for different attributes than wines produced in the "Old World". Moreover, "Old and New World" consumers seem to value differently the wine’s characteristics. To our knowledge, no cross country analysis has been done dealing with "New World" wines in "Old World" countries, leaving an important gap in understanding underlying attributes influencing buying decisions.