Politic networks: narrative universe, campaigns and Twitter micro-story
In this paper we discuss the different forms of appropriation of digital environments and networks, as well as the hybrid nature of multi-platform languages displayed by the candidates to political positions during the last two presidential elections in the Argentine Republic, held in October 2011 a...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Uruguay |
| Institución: | Universidad ORT Uruguay |
| Repositorio: | RAD |
| Idioma: | español |
| OAI Identifier: | oai:rad.ort.edu.uy:20.500.11968/2896 |
| Acceso en línea: | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2621 https://hdl.handle.net/20.500.11968/2896 http://hdl.handle.net/20.500.11968/2896 |
| Access Level: | acceso abierto |
| Palabra clave: | social media; twitter; convergence; political web. redes sociales; twitter; convergencia; webpolítica |
| Sumario: | In this paper we discuss the different forms of appropriation of digital environments and networks, as well as the hybrid nature of multi-platform languages displayed by the candidates to political positions during the last two presidential elections in the Argentine Republic, held in October 2011 and October 2015. We approach the convergence of various languages, platforms and processes of subjectivity construction in the digital media. Firstly, we establish a comparison of the qualitative contents, and the distinctive discourse usage and patterns found on the candidates’ tweets in 2011-2015. Secondly, we analyze the 2011 campaign tweets of @CFKargentina, discussing in depth the intertextuality and convergence of multi-platform digital discourse. The presidential campaigns under analysis are instances of the creation of intertextual hybrid language, narrative universe and new collective subjectivities in the digital environment.(Complete article in spanish language). |
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