Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter
The article analyzes citizen participation in the protest against President Mauricio Macri (2015-2019) in the framework of the 2019 presidential elections in Argentina. In this sense, a content analysis of the publications tagged with the hashtag #mmlpqtp on Twitter is carried out during three weeks...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Uruguay |
| Institución: | Universidad ORT Uruguay |
| Repositorio: | RAD |
| Idioma: | español |
| OAI Identifier: | oai:rad.ort.edu.uy:20.500.11968/4809 |
| Acceso en línea: | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/3317 http://hdl.handle.net/20.500.11968/4809 |
| Access Level: | acceso abierto |
| Palabra clave: | transmedia citizen participation social networks digital communication participación ciudadana redes sociales comunicación digital transmídia participação cidadã mídias sociais comunicação digital |
| Sumario: | The article analyzes citizen participation in the protest against President Mauricio Macri (2015-2019) in the framework of the 2019 presidential elections in Argentina. In this sense, a content analysis of the publications tagged with the hashtag #mmlpqtp on Twitter is carried out during three weeks –between October 14 and November 3, days after the presidential election that took place on October 27–. In the context of a complex, dynamic, and participatory media ecosystem, also marked by hyper-mediatization and the emergence of political protest movements on social networks –the Arab Spring, “Indignados” (outraged) in Spain, the Occupy Wall Street movement, #yosoy123 in Mexico and #niunamenos in Argentina–, it is proposed that the empirical approach carried out allows us to follow and analyze the conformation of a narrative universe of transmedia protest that expanded in different formats and followed various connected strategies based on the same slogan and shared disagreements. |
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