Between traditions and hypermediations: a reflection for digital communication

The aim of this article is to contribute to the reflections on digital communication from a dialectical and dialogical perspective that articulates the theoretical traditions that enable the analysis of communicative problems with the concepts of hypermediation. To this end, the ideas of Robert Crai...

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Detalles Bibliográficos
Autores: Gutiérrez-González, Carlos, González-Pardo, Rafael
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2019
País:Uruguay
Institución:Universidad Católica del Uruguay
Repositorio:LIBERI
Idioma:español
OAI Identifier:oai:liberi.ucu.edu.uy:10895/6016
Acceso en línea:https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1793
https://hdl.handle.net/10895/6016
Access Level:acceso abierto
Palabra clave:communication theories
hypermediation
traditions
digital communication
mass communication
interpersonal communication
teorías de la comunicación
hipermediación
tradiciones
comunicación digital
comunicación de masas
comunicación interpersonal
Descripción
Sumario:The aim of this article is to contribute to the reflections on digital communication from a dialectical and dialogical perspective that articulates the theoretical traditions that enable the analysis of communicative problems with the concepts of hypermediation. To this end, the ideas of Robert Craig and his constitutive metamodel formed by the integration of seven traditions are put into dialogue with the ideas of Carlos Scolari, who analyses the new forms of communication that arise from the convergence between media and languages through the concepts of hypermediation, digitalisation, hypertextuality, reticularity, interactivity and multimediality. Building bridges between traditions and hypermediations allows us to fill the theoretical gaps produced by research processes that have alternated between mass communication and interpersonal communication, while at the same time it positions digital communication as a mediating strategy of dialogue between traditions.