¿Vencer los estereotipos? El discurso sobre las violencias de género en tres melodramas de Televisa: “Vencer el miedo”, “Vencer el desamor” y “Vencer el pasado”

In 2019 Televisa began the production and transmission of three telenovelas with the central theme of gender violence. The trilogy, Vencer el miedo, Vencer el Desamor y Vender el Pasado, intertwines the stories of four protagonists who experience different conflicts associated with the multiple form...

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Bibliographic Details
Authors: Gómez Rodríguez, Gabriela, Méndez Pupo, Yarimis
Format: article
Publication Date:2023
Country:Perú
Institution:Pontificia Universidad Católica del Perú
Repository:PUCP-Institucional
Language:Spanish
OAI Identifier:oai:repositorio.pucp.edu.pe:20.500.14657/194715
Online Access:https://revistas.pucp.edu.pe/index.php/conexion/article/view/27019/25305
https://doi.org/10.18800/conexion.202301.004
Access Level:Open access
Keyword:Telenovelas
Televisa
gender violence
discourse
Critical Discourse Analysis
telenovelas
violencia de género
discurso
Análisis Crítico del Discurso
https://purl.org/pe-repo/ocde/ford#5.09.01
Description
Summary:In 2019 Televisa began the production and transmission of three telenovelas with the central theme of gender violence. The trilogy, Vencer el miedo, Vencer el Desamor y Vender el Pasado, intertwines the stories of four protagonists who experience different conflicts associated with the multiple forms of violence they face in their daily relationships with men and women. This article analyzes these telenovelas from the gender perspective and the Critical Discourse Analysis (CDA) method. Among our findings, it stands out that, although there are advances in the way of representing women, the symbolic constructions and discursiveness around the female characters continue to yield to the norms of Christian morality, physical stereotypes or the more traditional roles assigned to men and women.