Fertronic: aprendiendo del pasado ¿éxito del futuro?

This work describes the trajectory of a company in the IT sector, which as small parts and accessories provider becomes one of the 150 largest companies in Peru. While explains the growth strategies applied by this company, over more than fifteen years of operation, also exposes the evolution that h...

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Detalles Bibliográficos
Autores: Wakabayashi, José Luis, Borda, Armando
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2004
País:Perú
Institución:Universidad ESAN
Repositorio:ESAN-Institucional
Idioma:español
OAI Identifier:oai:repositorio.esan.edu.pe:20.500.12640/2778
Acceso en línea:https://revistas.esan.edu.pe/index.php/jefas/article/view/395
https://hdl.handle.net/20.500.12640/2778
https://doi.org/10.46631/jefas.2004.v9n16.09
Access Level:acceso abierto
Palabra clave:Corporate growth
Information technology
Case studies
Crecimiento de la empresa
Tecnología de información
Estudios de casos
https://purl.org/pe-repo/ocde/ford#5.02.04
Descripción
Sumario:This work describes the trajectory of a company in the IT sector, which as small parts and accessories provider becomes one of the 150 largest companies in Peru. While explains the growth strategies applied by this company, over more than fifteen years of operation, also exposes the evolution that has followed the businesses linked to information technologies in Peru. Far from presenting facts concluded, the case reaches the present and invites the reader to suggest approaches to face recent trends.