Marketing 4.0 to Improve the Positioning of the Optical Products of a Private Company, Trujillo, Peru
The objectiveofthisresearchwastodemonstratetowhatextentmarketing4.0improvesthe positioning of the optical products of the private company Visión D'luxe, Trujillo, it wasapplied, pre-experimental design, quantitative approach, hypothetical-inductive method,the population consisted of 35 customer...
| Autores: | , , |
|---|---|
| Tipo de recurso: | artículo |
| Fecha de publicación: | 2023 |
| País: | Perú |
| Institución: | Universidad Cesar Vallejo |
| Repositorio: | UCV-Institucional |
| Idioma: | inglés |
| OAI Identifier: | oai:repositorio.ucv.edu.pe:20.500.12692/137485 |
| Acceso en línea: | https://cosmosscholars.com/phms/index.php/ijmst/article/view/3427/2279 https://hdl.handle.net/20.500.12692/137485 https://doi.org/10.15379/ijmst.v10i3.3427 |
| Access Level: | acceso abierto |
| Palabra clave: | Marketing digital Posicionamiento Productos Marca https://purl.org/pe-repo/ocde/ford#5.00.00 |
| Sumario: | The objectiveofthisresearchwastodemonstratetowhatextentmarketing4.0improvesthe positioning of the optical products of the private company Visión D'luxe, Trujillo, it wasapplied, pre-experimental design, quantitative approach, hypothetical-inductive method,the population consisted of 35 customers who met 10 loyalty requirements. The samplewas not required and sampling was notnecessary. The unitof analysis was a loyal customeroftheprivatecompanyVisiónD'luxe.Thesurveytechniquewasappliedandthequestionnaire was used as an instrument. The results show that marketing 4.0 improvedthepositioning ofthecompany'sopticalproducts.Inaddition,itwasfound thatmarketing4.0 significantly improved thepositioningin thedimensions: brand,quality,price andofferof the company Visión D'luxe. It was concluded that the application of marketing 4.0 tacticsimprovedthepositioningofthecompany'sopticalproducts,theappliedstatisticalevidence Student'st(SPSS V.26Software), resulted in all casesthatthe p-value wasbelowthesignificancelevel(0.000<0.05),havingobtainedanexcellentreliabilityof0.771158intheapplicationofCronbach'sAlpha. |
|---|