¿EL MONEY ORDER EN LAS EMPRESAS PERUANAS? “El nuevo instrumento financiero que contribuiría con el cierre de las ventas a distancia de las MYPES en el Perú”

MYPES in Peru are quite related to the country’s development since the majority of Peruvian people earn their income from these economic units. However, there are still a lot to do in order to develop these kinds of organizations because many of them are “subsistence business” and therefore they are...

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Detalhes bibliográficos
Autores: Schmidt Urdanivia, Johannes, Young Gonzales, Hugo Alberto, Reyes Lizana, Jharol
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2012
País:Perú
Recursos:Universidad Nacional Mayor de San Marcos
Repositorio:Revistas - Universidad Nacional Mayor de San Marcos
Idioma:español
OAI Identifier:oai:revistasinvestigacion.unmsm.edu.pe:article/8896
Acesso em linha:https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/8896
Access Level:acceso abierto
Palavra-chave:MYPES
Money order
payment means
distance sales
money order
medios de pagos
ventas a distancia
Descrição
Resumo:MYPES in Peru are quite related to the country’s development since the majority of Peruvian people earn their income from these economic units. However, there are still a lot to do in order to develop these kinds of organizations because many of them are “subsistence business” and therefore they are not competitive. Furthermore, one of the main important factors to obtain the growth of these companies is to develop alternative means of payment that may increase the confidence between suppliers and consumers. This also could be aligned with a “distance sales strategy” that will help expanding the markets and sales volumes for this business sector.