Our Power that Grants More Power: The Role of the Communicator in Effective Electoral Campaigns
This article aims to explain the relevance of the communicator in an electoral campaign team and how new technologies and trends in 2023 challenge them to use mechanisms of political communication suitable for their campaign strategy. Therefore, the political context of the last electoral campaigns...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2023 |
| País: | Perú |
| Institución: | Universidad Femenina del Sagrado Corazón |
| Repositorio: | Revistas - Universidad Femenina del Sagrado Corazón |
| Idioma: | español |
| OAI Identifier: | oai:revistas.unife.edu.pe:article/3127 |
| Acceso en línea: | https://revistas.unife.edu.pe/index.php/comunife/article/view/3127 |
| Access Level: | acceso abierto |
| Palabra clave: | comunicación política comunicador estrategia de campaña campañas electorales political communication communicator campaign strategy electoral campaigns |
| Sumario: | This article aims to explain the relevance of the communicator in an electoral campaign team and how new technologies and trends in 2023 challenge them to use mechanisms of political communication suitable for their campaign strategy. Therefore, the political context of the last electoral campaigns in the country, the most relevant steps to build the electoral campaign, and the role of the communicator during this electoral process are emphasized. In conclusion, “our power that grants more power” invites communicators who are part of the decision-making for a company, institution or even for the country, to reflection and introspection. |
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