The symbolic-discursive construction of Volodymir Zelensky: updating the hero myth

In this contribution, the figure of Volodymir Zelensky, president of Ukraine, is analyzed as an update of the classical hero archetype. The present work is rooted in Discourse Studies with Cognitive Linguistics tools (van Dijk, 1985; 1990; 2012; Jaworski and Copland 2006; Hart, 2010; Pfleger, 2018;...

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Detalles Bibliográficos
Autor: Pfleger, Sabine
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:Perú
Institución:Universidad Nacional Mayor de San Marcos
Repositorio:Revistas - Universidad Nacional Mayor de San Marcos
Idioma:español
OAI Identifier:oai:revistasinvestigacion.unmsm.edu.pe:article/22584
Acceso en línea:https://revistasinvestigacion.unmsm.edu.pe/index.php/lenguaysociedad/article/view/22584
Access Level:acceso abierto
Palabra clave:Volodymir Zelensky
MCI héroe
narrativas míticas
rasgos focalizados
rasgos dinámicos
ICM hero
mythical narratives
focused features
dynamic features
Descripción
Sumario:In this contribution, the figure of Volodymir Zelensky, president of Ukraine, is analyzed as an update of the classical hero archetype. The present work is rooted in Discourse Studies with Cognitive Linguistics tools (van Dijk, 1985; 1990; 2012; Jaworski and Copland 2006; Hart, 2010; Pfleger, 2018; 2021). Through a corpus of ten short speeches in video format, produced and broadcast by Volodymir Zelensky himself, we show the focalized discursive-linguistic features that he uses to portray himself within the framework of an idealized cognitive model (ICM) of hero. We analyze as well the more dynamic discursive-linguistic features that update this model. In the course of the analysis we could show that Volodymir Zelensky shares focalized features with classic mythical heroes, and how he constructs himself as a modern, popular-media hero of the 21st century.