Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children

Background: The Peruvian population does not meet the recommended guidelines for daily consumption of fruits and vegetables and, thus, social marketing approaches are needed in order to improve this behavior. Focus of the Article: The focus of this study was on changing intentions to engage in a rec...

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Detalles Bibliográficos
Autor: Busse Cárdenas, Peter
Tipo de recurso: artículo
Fecha de publicación:2024
País:Perú
Institución:Universidad de Lima
Repositorio:ULIMA-Institucional
Idioma:inglés
OAI Identifier:oai:repositorio.ulima.edu.pe:20.500.12724/21350
Acceso en línea:https://hdl.handle.net/20.500.12724/21350
https://doi.org/10.1177/15245004241275978
Access Level:acceso abierto
Palabra clave:Pendiente
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spelling Busse Cárdenas, Peter2024-10-15T16:59:45Z2024-10-15T16:59:45Z2024Busse, P. (2024). Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children. Social Marketing Quarterly. https://doi.org/10.1177/1524500424127597815394093https://hdl.handle.net/20.500.12724/21350Social Marketing Quarterly121541816WOS:001290256800001https://doi.org/10.1177/152450042412759782-s2.0-85201099221Background: The Peruvian population does not meet the recommended guidelines for daily consumption of fruits and vegetables and, thus, social marketing approaches are needed in order to improve this behavior. Focus of the Article: The focus of this study was on changing intentions to engage in a recommended health behavior by experimentally testing one component of a social marketing strategy, namely the effect of messages to motivate mothers to increase the fruit consumption of their children. Research Question: What type of messages, either those communicating the advantages of engaging in the recommended behavior or those communicating the norms about the behavior, are better at increasing mothers’ intentions to give 3 daily fruits to their children? Importance to the Social Marketing Field: This study identifies methodological steps that can guide future social marketing approaches to test the effect of messages in the area of behavior change. Methods: A total of 285 mothers completed an online survey with an experiment built in. Mothers were randomly assigned to one of three conditions: a gain-framed messages condition, a normative messages condition and a no message condition (control condition) and then answered questions about the dependent variables. Results: Results showed that exposure to messages communicating information about the advantages of engaging in the behavior increased mothers’ attitudes and intentions to give 3 daily fruits to their children; however, messages communicating information about descriptive norms did not increase mothers’ perceived norms or intentions. Recommendations for Research or Practice: Social marketing approaches that address low levels of fruit consumption among children can benefit from message strategies that target mothers and that focus on communicating the advantages of giving more fruits to their children. © The Author(s) 2024.application/htmlengSAGE Publications Inc.info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/4.0/Repositorio Institucional - UlimaUniversidad de Limareponame:ULIMA-Institucionalinstname:Universidad de Limainstacron:ULIMAPendientePendienteExamining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Childreninfo:eu-repo/semantics/articleArtículo en ScopusBusse Cárdenas, PeterPendientePendientePendientePendiente20.500.12724/21350oai:repositorio.ulima.edu.pe:20.500.12724/213502025-11-11 07:55:48.293Repositorio Universidad de Limarepositorio@ulima.edu.pe
dc.title.en_EN.fl_str_mv Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children
title Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children
spellingShingle Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children
Busse Cárdenas, Peter
Pendiente
Pendiente
title_short Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children
title_full Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children
title_fullStr Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children
title_full_unstemmed Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children
title_sort Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children
dc.creator.none.fl_str_mv Busse Cárdenas, Peter
author Busse Cárdenas, Peter
author_facet Busse Cárdenas, Peter
author_role author
dc.contributor.other.none.fl_str_mv Busse Cárdenas, Peter
dc.subject.none.fl_str_mv Pendiente
topic Pendiente
Pendiente
dc.subject.ocde.none.fl_str_mv Pendiente
description Background: The Peruvian population does not meet the recommended guidelines for daily consumption of fruits and vegetables and, thus, social marketing approaches are needed in order to improve this behavior. Focus of the Article: The focus of this study was on changing intentions to engage in a recommended health behavior by experimentally testing one component of a social marketing strategy, namely the effect of messages to motivate mothers to increase the fruit consumption of their children. Research Question: What type of messages, either those communicating the advantages of engaging in the recommended behavior or those communicating the norms about the behavior, are better at increasing mothers’ intentions to give 3 daily fruits to their children? Importance to the Social Marketing Field: This study identifies methodological steps that can guide future social marketing approaches to test the effect of messages in the area of behavior change. Methods: A total of 285 mothers completed an online survey with an experiment built in. Mothers were randomly assigned to one of three conditions: a gain-framed messages condition, a normative messages condition and a no message condition (control condition) and then answered questions about the dependent variables. Results: Results showed that exposure to messages communicating information about the advantages of engaging in the behavior increased mothers’ attitudes and intentions to give 3 daily fruits to their children; however, messages communicating information about descriptive norms did not increase mothers’ perceived norms or intentions. Recommendations for Research or Practice: Social marketing approaches that address low levels of fruit consumption among children can benefit from message strategies that target mothers and that focus on communicating the advantages of giving more fruits to their children. © The Author(s) 2024.
publishDate 2024
dc.date.accessioned.none.fl_str_mv 2024-10-15T16:59:45Z
dc.date.available.none.fl_str_mv 2024-10-15T16:59:45Z
dc.date.issued.fl_str_mv 2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
dc.type.other.none.fl_str_mv Artículo en Scopus
format article
dc.identifier.citation.es_PE.fl_str_mv Busse, P. (2024). Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children. Social Marketing Quarterly. https://doi.org/10.1177/15245004241275978
dc.identifier.issn.none.fl_str_mv 15394093
dc.identifier.uri.none.fl_str_mv https://hdl.handle.net/20.500.12724/21350
dc.identifier.journal.none.fl_str_mv Social Marketing Quarterly
dc.identifier.isni.none.fl_str_mv 121541816
dc.identifier.wosid.none.fl_str_mv WOS:001290256800001
dc.identifier.doi.none.fl_str_mv https://doi.org/10.1177/15245004241275978
dc.identifier.scopusid.none.fl_str_mv 2-s2.0-85201099221
identifier_str_mv Busse, P. (2024). Examining the Effect of Message Strategies on Peruvian Mothers´ Intentions to Increase Fruit Intake Among Children. Social Marketing Quarterly. https://doi.org/10.1177/15245004241275978
15394093
Social Marketing Quarterly
121541816
WOS:001290256800001
2-s2.0-85201099221
url https://hdl.handle.net/20.500.12724/21350
https://doi.org/10.1177/15245004241275978
dc.language.iso.none.fl_str_mv eng
language eng
dc.rights.*.fl_str_mv info:eu-repo/semantics/openAccess
dc.rights.uri.*.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
dc.format.none.fl_str_mv application/html
dc.publisher.none.fl_str_mv SAGE Publications Inc.
publisher.none.fl_str_mv SAGE Publications Inc.
dc.source.none.fl_str_mv Repositorio Institucional - Ulima
Universidad de Lima
reponame:ULIMA-Institucional
instname:Universidad de Lima
instacron:ULIMA
instname_str Universidad de Lima
instacron_str ULIMA
institution ULIMA
reponame_str ULIMA-Institucional
collection ULIMA-Institucional
repository.name.fl_str_mv Repositorio Universidad de Lima
repository.mail.fl_str_mv repositorio@ulima.edu.pe
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