Media and PR - HO139 - 202101

It is a Hospitality and Administration program- elective course of a theoretical and practical nature. Nowadays, Media and Public Relations are vital communication tools and strategies, as well as Corporate Image positioning. During the semester, the course will allow you to master processes, tools,...

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Detalles Bibliográficos
Autor: Velapatiño Castro, María Ysabel
Tipo de recurso: informe técnico
Fecha de publicación:2021
País:Perú
Institución:Universidad Peruana de Ciencias Aplicadas
Repositorio:UPC-Institucional
Idioma:español
OAI Identifier:oai:repositorioacademico.upc.edu.pe:10757/663847
Acceso en línea:http://hdl.handle.net/10757/663847
Access Level:acceso abierto
Palabra clave:HO139
Descripción
Sumario:It is a Hospitality and Administration program- elective course of a theoretical and practical nature. Nowadays, Media and Public Relations are vital communication tools and strategies, as well as Corporate Image positioning. During the semester, the course will allow you to master processes, tools, applications and functions such as identifying the target audience, as well as the impact and application of communication and mass media tools.